Build a brand that leaves its mark on the world.

Build a unique brand identity that complements your company's culture and core values and differentiates you from your competitors.


Build a brand that leaves its mark on the world.

Build a unique brand identity that complements your company's culture and core values and differentiates you from your competitors. We’ll work with you to develop a collection of visual elements.

Brand Identity

Logo Design

Put a face with your name and give consumers something visual and compelling they can cling to. Our team of experienced designers lives to create custom logos, including abstract marks, pictorial marks, wordmarks, letter marks, combination marks and emblems, each one reflective of your core messaging and infused with singular style and clever composition.

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Brand identity logo design
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Brand Identity

Logo Design

Put a face with your name and give consumers something visual and compelling they can cling to. Our team of experienced designers lives to create custom logos, including abstract marks, pictorial marks, wordmarks, letter marks, combination marks and emblems, each one reflective of your core messaging and infused with singular style and clever composition.


GET STARTED
brand identity style guide
Brand Identity

Style Guide

Consistency is the beating heart of long-term organizational success, and you can’t execute a cohesive campaign without a detailed style guide. Ensure that everyone at every level knows exactly what your brand looks, feels, and sounds like and you’ve made an early investment that pays endless dividends.

GET STARTED
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Brand Identity

Style Guide

Consistency is the beating heart of long-term organizational success, and you can’t execute a cohesive campaign without a detailed style guide. Ensure that everyone at every level knows exactly what your brand looks, feels, and sounds like and you’ve made an early investment that pays endless dividends.


GET STARTED
Brand Identity

Brand Personality

Commercial kitchens always work from written recipes to avoid flavor confusion from dish to dish. Your written content needs the same kind of regulatory skeleton, which is why a documented definition of your brand personality is so important. What are your key traits? What tone should your content take? How will your audience view you? Lay all that out before you leap, and you’ll improve the performance of your web copy, emails, blog and social media posts.

GET STARTED
brand identity brand personality
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Brand Identity

Brand Personality

Commercial kitchens always work from written recipes to avoid flavor confusion from dish to dish. Your written content needs the same kind of regulatory skeleton, which is why a documented definition of your brand personality is so important. What are your key traits? What tone should your content take? How will your audience view you? Lay all that out before you leap, and you’ll improve the performance of your web copy, emails, blog and social media posts.


GET STARTED

brand identity buyer personas
Brand Identity

Buyer Personas

You can’t sell to someone you don’t understand. That’s why buyer personas are so important. Creating a fictional, generalized representation of your ideal customer is your passport to greater connectivity. Appreciate their attitude, values, and needs and you’ll have information crucial to everything from product development to more effective customer acquisition and retention.

GET STARTED
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Brand Identity

Buyer Personas

You can’t sell to someone you don’t understand. That’s why buyer personas are so important. Creating a fictional, generalized representation of your ideal customer is your passport to greater connectivity. Appreciate their attitude, values, and needs and you’ll have information crucial to everything from product development to more effective customer acquisition and retention.


GET STARTED
Brand Identity

Pitch Deck & Presentations

Score bigger deals and impress even the most jaded been-there- seen-that investment types with pitch decks and presentations that showcase your brand, product, and business goals with eye-catching sophistication. No two brands are alike, so don’t settle for a bland, tedious template when only your own, perfectly captured voice will do.

GET STARTED
brand identity pitch deck & presentations
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Brand Identity

Pitch Deck & Presentations

Score bigger deals and impress even the most jaded been-there- seen-that investment types with pitch decks and presentations that showcase your brand, product, and business goals with eye-catching sophistication. No two brands are alike, so don’t settle for a bland, tedious template when only your own, perfectly captured voice will do.


GET STARTED

Pillars of a Strong Brand Identity

BRAND MESSAGING

Behind every strong brand is a set of well-defined messages that convey who your company is and what it has set out to do. Without these messages, customers are left with mountains of guesswork and you’re left with a confused, dwindling audience. Give them something to grab onto with a clear characterization as to why you’re the brand of their dreams.

COHESIVE VISUAL IDENTITY

Your brand’s visual identity, otherwise known as a logo, is the easily observable representation of your brand messaging. This is so much more than a stock photo or cheap, minimally tweaked piece of clip art; this is your first impression and most prominent visual element, so safeguard your future by choosing a design, colors, and font that are as authentic as they are aesthetically pleasing.

BRAND MESSAGING

Behind every strong brand is a set of well-defined messages that convey who your company is and what it has set out to do. Without these messages, customers are left with mountains of guesswork and you’re left with a confused, dwindling audience. Give them something to grab onto with a clear characterization as to why you’re the brand of their dreams.


COHESIVE VISUAL IDENTITY

Your brand’s visual identity, otherwise known as a logo, is the easily observable representation of your brand messaging. This is so much more than a stock photo or cheap, minimally tweaked piece of clip art; this is your first impression and most prominent visual element, so safeguard your future by choosing a design, colors, and font that are as authentic as they are aesthetically pleasing.

BRAND BLUEPRINT

At the base of it all is a well-defined brand personality that you can then use as the inspiration for the visual representation of your brand – aka, the logo. With those first two engaging elements in place, you’re ready to build a style guide that saves time, prevents mistakes, and ensures consistency across the entire organization.

CONSISTENCY

Once all the key pieces of your branding are defined and developed, it’s important to integrate those written and visual cues into every aspect of your company. Everything from your letterhead to your voicemail greeting to your product packaging should be aligned with the concept and messaging you’ve established.


BRAND BLUEPRINT

At the base of it all is a well-defined brand personality that you can then use as the inspiration for the visual representation of your brand – aka, the logo. With those first two engaging elements in place, you’re ready to build a style guide that saves time, prevents mistakes, and ensures consistency across the entire organization.


CONSISTENCY

Once all the key pieces of your branding are defined and developed, it’s important to integrate those written and visual cues into every aspect of your company. Everything from your letterhead to your voicemail greeting to your product packaging should be aligned with the concept and messaging you’ve established.

Building your brand to power your business.

We help companies succeed by helping them develop their brand.
READ CASE STUDY

  • Over the past year, the flux+flow team has helped INGENIA Talent define our brand identity, refine our digital web presence, and provide a comprehensive growth marketing roadmap based on our business goals. The flux+flow team brings a diverse set of skills and perspectives which offers valuable marketing and technology insights as INGENIA Talent continues to grow and evolve. They’re our embedded growth team.
      Paco Robles, Managing Partner, INGENIA Talent
flux+flow client: Andrew Ostashen
    • Over the past year, the flux+flow team has helped INGENIA Talent define our brand identity, refine our digital web presence, and provide a comprehensive growth marketing roadmap based on our business goals. The flux+flow team brings a diverse set of skills and perspectives which offers valuable marketing and technology insights as INGENIA Talent continues to grow and evolve. They’re our embedded growth team.
          Paco Robles, Managing Partner, INGENIA Talent
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