inbound content

Technology + Automation

Prospecting can be time-consuming but with the help of technology; sales professionals can now create and automate customized emailed sequences using personalization tokens to tailor the message to the specific prospect.

inbound content

Sales Enablement Content

Personalized sales content helps companies and salespeople stand out from their competitors while also helping demonstrate their understanding of their prospects most pressing challenges and how their product solves those challenges.

inbound content

HubSpot CRM

Close more deals faster with a suite of productivity-boosting sales tools for every part of your process. HubSpot's powerful CRM will help your whole team shorten your deal cycles and increase close rates.

inbound content

Reporting & Analytics

Standardized reporting can help sales teams identify meaningful insights from their sales activity, product demos delivered, deals won or lost, and the number of leads generated/worked.

Sales Enablement Solutions to Empower Your Sales Team

Technology, processes, and content to help sales teams sell more efficiently at a higher velocity.
READ CASE STUDY

Sales Enablement Solutions

TECHNOLOGY + AUTOMATION

Every sales enablement strategy requires the use of various technology platforms to provide visibility into the sales and marketing. However, which platforms you need to use will depend on your organization’s technology infrastructure and preferences. Although, without technology, it’ll be difficult for your team to track and measure. With the right technology, you’ll be able to automate certain parts of the process. Aligning the right marketing tech with the right sales tech ensures accurate data and minimizes inconsistencies.

HUBSPOT CRM

Manage your pipeline and speed up your sales team with a robust and modern CRM. Empower your sales team and free them from manual processes, cluttered inboxes, and administrative tasks that take time away from selling. Automate repetitive tasks that your sales teams dread and help them stay organized and effectively manage their pipeline with total visibility. Sales activity can be tracked effortlessly in an email, across social media, or on a phone call. Soar to new heights with a powerful CRM that will show you everything you need to know about your lead in one place.

SALES ENABLEMENT CONTENT

Sales teams require excellent content in order to thrive in the sales cycle. With a well defined ideal customer profile or ICP, you’ll have a better understanding of what content to create and why that content will resonate with your potential buyer. But, creating the content is half the battle, ensuring that your sales team can access and share content at the right time is equally critical.

REPORTING AND ANALYSIS

Sales enablement bridges the gap between sales leadership and the critical reports they need to effectively manage their sales team. Sales reporting and analysis can be a time-consuming and tedious process; however, it doesn’t have to be that way. Standardized sales reports will vary based on the unique needs of your company but some common reports might include sales activities logged by your salespeople, the number of product demos they’ve delivered, and their win/loss rate. Additionally, fresh insights gained from reporting and analysis may uncover gaps in your current sales process and determine ways to improve certain areas of your process.

Sales Enablement Solutions

TECHNOLOGY + AUTOMATION

Every sales enablement strategy requires the use of various technology platforms to provide visibility into the sales and marketing. However, which platforms you need to use will depend on your organization's technology infrastructure and preferences. Although, without technology, it’ll be difficult for your team to track and measure. With the right technology, you’ll be able to automate certain parts of the process. Aligning the right marketing tech with the right sales tech ensures accurate data and minimizes inconsistencies.

HUBSPOT CRM

Manage your pipeline and speed up your sales team with a robust and modern CRM. Empower your sales team and free them from manual processes, cluttered inboxes, and administrative tasks that take time away from selling. Automate repetitive tasks that your sales teams dread and help them stay organized and effectively manage their pipeline with total visibility. Sales activity can be tracked effortlessly in an email, across social media, or on a phone call. Soar to new heights with a powerful CRM that will show you everything you need to know about your lead in one place.

BRAND MESSAGING

Behind every strong brand is a set of well-defined messages that convey who your company is and what it has set out to do. Without these messages, customers are left with mountains of guesswork and you’re left with a confused, dwindling audience. Give them something to grab onto with a clear characterization as to why you’re the brand of their dreams.

COHESIVE VISUAL IDENTITY

Your brand’s visual identity, otherwise known as a logo, is the easily observable representation of your brand messaging. This is so much more than a stock photo or cheap, minimally tweaked piece of clip art; this is your first impression and most prominent visual element, so safeguard your future by choosing a design, colors, and font that are as authentic as they are aesthetically pleasing.

SALES ENABLEMENT CONTENT

Sales teams require excellent content in order to thrive in the sales cycle. With a well defined ideal customer profile or ICP, you’ll have a better understanding of what content to create and why that content will resonate with your potential buyer. But, creating the content is half the battle, ensuring that your sales team can access and share content at the right time is equally critical.

REPORTING AND ANALYSIS

Sales enablement bridges the gap between sales leadership and the critical reports they need to effectively manage their sales team. Sales reporting and analysis can be a time-consuming and tedious process; however, it doesn't have to be that way. Standardized sales reports will vary based on the unique needs of your company but some common reports might include sales activities logged by your salespeople, the number of product demos they've delivered, and their win/loss rate. Additionally, fresh insights gained from reporting and analysis may uncover gaps in your current sales process and determine ways to improve certain areas of your process.

BRAND BLUEPRINT

At the base of it all is a well-defined brand personality that you can then use as the inspiration for the visual representation of your brand – aka, the logo. With those first two engaging elements in place, you’re ready to build a style guide that saves time, prevents mistakes, and ensures consistency across the entire organization.

CONSISTENCY

Once all the key pieces of your branding are defined and developed, it’s important to integrate those written and visual cues into every aspect of your company. Everything from your letterhead to your voicemail greeting to your product packaging should be aligned with the concept and messaging you’ve established.

  • flux+flow has helped INGENIA Talent define our brand identity, refine our digital web presence, and provide a comprehensive growth marketing roadmap based on our business goals. The flux+flow team brings a diverse set of skills and perspectives which offers valuable marketing and technology insights as INGENIA Talent continues to grow and evolve. They’re our embedded growth team.
      Paco Robles, Managing Partner, INGENIA Talent
flux+flow client: Andrew Ostashen
    • flux+flow has helped INGENIA Talent define our brand identity, refine our digital web presence, and provide a comprehensive growth marketing roadmap based on our business goals.
          Paco Robles, Managing Partner, INGENIA Talent
    Image