Demand Generation Programs That Ignite Interest

Attract the right visitors to your site, increase audience engagement and convert more of your visitors into customers. The first stage is focused on creating and distributing helpful and relevant content that drives meaningful interactions. Once you’ve cracked the code on customer acquisition, you’ll need to keep that audience engaged and convert them into an activated member. For instance, converting an engaged blog subscriber into a paying customer may take weeks or months of nurturing depending on your specific industry. By providing your potential customers with relevant and timely information that supports every stage of the buyer’s journey you’ll build trust and credibility with your target audience.

Creating an email marketing strategy that people love isn’t easy; however, email marketing becomes much easier when you create and share helpful and relevant content that focuses on helping your audience solve their challenges and how your product can help. Well-crafted buyer personas, proper list segmentation, and marketing technology will provide you with the data-driven insights needed to boost your engagement rates by helping you create emails that your audience will find useful and exciting. Email marketing can be an incredibly effective way to communicate and engage with your audience when done correctly. Successful email marketing strategies should tightly align with your organization’s marketing goals.

Your site visitors want an engaging and useful user experience that helps them quickly identify whether or not your product is going to solve their challenges. Web traffic is an integral part of your overall customer acquisition strategy; however, driving qualified visitors to your site is only half the battle. When your visitors bounce off your site and disappear without a trace, you effectively have a leaky marketing funnel that needs to be plugged and optimized. It’s time to identify and diagnose possible reasons why those hard-earned visitors bounce off your site without converting into a customer. Once you have uncovered opportunities for improvement, it’s time to begin designing experiments and start testing. A successful CRO system begins with qualitative and quantitative research and then implementing those improvements.

Research shows that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. An effective lead nurturing program requires dedication, a well-designed strategy, the proper technology (e.g., HubSpot), and a thoughtful process that clearly defines the tactics and actions necessary to execute the program successfully. At its core, a robust lead engagement program has clearly defined goals and a definition of what is considered “success.” Lead nurturing is a critical step in efficient customer acquisition and should be an integral part of your overall organizational sales and marketing strategy. An effective lead engagement process moves your marketing prospects through a sales development process to the point where they become paying customers.