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Revenue Expansion

Your existing customers are prime candidates for helping your company generate additional revenue by providing more value than they initially expected through upserving. Many successful SaaS companies can attribute a significant portion of their growth from their existing customers.

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Customer Engagement

Understanding of your customers challenges is vital to providing the right solution to solves their problems. A thoughtful customer engagement strategy will make your customers happier, keep them longer, and most importantly help you grow your business faster.

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Community Development

By focusing on customer needs rather than promoting your product, you'll build long-lasting relationships with customers and even non-customers by providing value through a vibrant and engaged online community.

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Customer Empowerment

Retaining your best customers and keeping churn low should be a top priority for your company. Typically, acquiring a new customer is 5X more expensive than keeping an existing customer.

Building your brand to power your business.

We help companies succeed by helping them develop their brand.
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Customer Success Elements to Boost Retention

Revenue Expansion

Monthly Recurring Revenue or MRR is a key growth driver for SaaS companies. And, when your existing customers generate more recurring revenue for your company (e.g., upgrade to the next pricing tier), it’s a positive signal that your customer is receiving more value and your product is generating more demand. Rather than allocating resources to acquire net new customers, focus on potential add-ons, upsells, and cross-sells opportunities with your existing customers which will lead to more sustainable growth.

Customer Engagement

Monthly Recurring Revenue or MRR is a key growth driver for SaaS companies. And, when your existing customers generate more recurring revenue for your company (e.g., upgrade to the next pricing tier), it’s a positive signal that your customer is receiving more value and your product is generating more demand. Rather than allocating resources to acquire net new customers, focus on potential add-ons, upsells, and cross-sells opportunities with your existing customers which will lead to more sustainable growth.

Community Development

Attracting an engaged audience takes substantial resources to develop but when you succeed the results can be spectacular. An active community can help connect satisfied customers with potential prospects who may have questions they’d like to ask before making their final decision. However, it’s essential to keep the community open, honest, and free of blatant advertising or unethical communications that may negatively impact the perception of your brand. Although, if you focus on building human-to-human relationships it’ll be easy to avoid those pitfalls. Provide value first, and the community will follow.

Customer Empowerment

Empower your existing customers to achieve their goals. When you put more power in the hands of your current customers, you’re more likely to keep them coming back for more. Your existing customers can be a wealth of knowledge, and as a result, you should be asking for their feedback on a regular basis to improve your overall customer experience. Additionally, let your customer know that their feedback matters and how your company will apply their input to improve the product and customer experience. Magical things happen when you focus on making your customer the hero and help empower them to be more successful.

Pillars of a Strong Brand Identity

Revenue Expansion

Monthly Recurring Revenue or MRR is a key growth driver for SaaS companies. And, when your existing customers generate more recurring revenue for your company (e.g., upgrade to the next pricing tier), it's a positive signal that your customer is receiving more value and your product is generating more demand. Rather than allocating resources to acquire net new customers, focus on potential add-ons, upsells, and cross-sells opportunities with your existing customers which will lead to more sustainable growth.

Customer Engagement

Forget B2B and B2C for a minute and let's talk about people. You're a person, and I'm a person. Pretty meta, right? However, many well-intentioned sales and marketing professionals fall into the B2B or B2C bucket and forget about who they are trying to attract, convert, and acquire. Your customers are people, and when you design experiences that treat your customers more like people than just a contact record in your database, they'll be more likely to view your company as more than just a corporation selling a product. Solve their challenges pre and post-sale, and you're on the path to customer success and delight.

BRAND MESSAGING

Behind every strong brand is a set of well-defined messages that convey who your company is and what it has set out to do. Without these messages, customers are left with mountains of guesswork and you’re left with a confused, dwindling audience. Give them something to grab onto with a clear characterization as to why you’re the brand of their dreams.

COHESIVE VISUAL IDENTITY

Your brand’s visual identity, otherwise known as a logo, is the easily observable representation of your brand messaging. This is so much more than a stock photo or cheap, minimally tweaked piece of clip art; this is your first impression and most prominent visual element, so safeguard your future by choosing a design, colors, and font that are as authentic as they are aesthetically pleasing.

Community Development

Attracting an engaged audience takes substantial resources to develop but when you succeed the results can be spectacular. An active community can help connect satisfied customers with potential prospects who may have questions they'd like to ask before making their final decision. However, it's essential to keep the community open, honest, and free of blatant advertising or unethical communications that may negatively impact the perception of your brand. Although, if you focus on building human-to-human relationships it'll be easy to avoid those pitfalls. Provide value first, and the community will follow.

Customer Empowerment

Empower your existing customers to achieve their goals. When you put more power in the hands of your current customers, you're more likely to keep them coming back for more. Your existing customers can be a wealth of knowledge, and as a result, you should be asking for their feedback on a regular basis to improve your overall customer experience. Additionally, let your customer know that their feedback matters and how your company will apply their input to improve the product and customer experience. Magical things happen when you focus on making your customer the hero and help empower them to be more successful.

BRAND BLUEPRINT

At the base of it all is a well-defined brand personality that you can then use as the inspiration for the visual representation of your brand – aka, the logo. With those first two engaging elements in place, you’re ready to build a style guide that saves time, prevents mistakes, and ensures consistency across the entire organization.

CONSISTENCY

Once all the key pieces of your branding are defined and developed, it’s important to integrate those written and visual cues into every aspect of your company. Everything from your letterhead to your voicemail greeting to your product packaging should be aligned with the concept and messaging you’ve established.

  • Over the past year, the flux+flow team has helped INGENIA Talent define our brand identity, refine our digital web presence, and provide a comprehensive growth marketing roadmap based on our business goals. The flux+flow team brings a diverse set of skills and perspectives which offers valuable marketing and technology insights as INGENIA Talent continues to grow and evolve. They’re our embedded growth team.
      Paco Robles, Managing Partner, INGENIA Talent
flux+flow client: Andrew Ostashen
    • flux+flow team has helped INGENIA Talent define our brand identity, refine our digital web presence, and provide a comprehensive growth marketing roadmap based on our business goals.
          Paco Robles, Managing Partner, INGENIA Talent
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