sales content

Service level agreements

A healthy relationship between sales and marketing starts with the creation of a formal service level agreement (SLA) agreement between sales and marketing to define their responsibilities to each other.

inbound content

Content Strategy Alignment

Your sales team has a deep understanding of your customer's challenges and pain points; armed with this knowledge your marketing team can help create relevant content that your prospective customers will find exciting and useful.

inbound content

Demand Metrics Waterfall

Creating a shared model or demand generation waterfall allows sales and marketing to focus on key performance indicators or KPIs such as conversion rates, velocity, and volume.

inbound content

Program Performance Review

Once your sales and marketing teams are appropriately aligned, it's essential to ensure that you keep that momentum going by getting sales and marketing to collaborate on a consistent and ongoing basis.

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Pillars of a Strong Sales and Marketing Alignment

Service Level Agreement (SLA)

Aligning your sales and marketing teams isn’t easy; however, organizations that have proper alignment between sales and marketing teams achieve 20% revenue growth on average annually. Ideally, your cost of customer acquisition will continue to drop as your organization develops more efficient sales and marketing processes while increasing the lifetime value of your customers. How? By aligning your marketing and sales teams, you’ll uncover new ways to achieve scalable and predictable revenue growth.

Content Strategy Alignment

Creating helpful and relevant content is the key to a robust inbound marketing strategy. However, you may wonder what content will move the needle and give your sales team that final push across the finish line. Fortunately, your sales team talks with prospects all the time and have a keen understanding of their top challenges and what gets them excited about your product. Gather your sales and marketing teams for a content brainstorm session to discuss what content your sales reps would like to have to share with their prospects or attract more leads

Demand Metrics Waterfall

A strong sales and marketing alliance is increasingly becoming more of a necessity rather than merely an organizational pipe dream. The demand generation waterfall strongly aligns with modern marketing automation and CRM technology beginning at the top of the marketing funnel and moving down to the bottom of the sales funnel

Program Performance Review

Unifying your sales and marketing team will help you build a predictable pipeline to help fuel growth for your company. However, aligning both sales and marketing departments requires a sound strategy that includes developing a plan, creating an alignment process, and most importantly setting aside time to review program performance. Once your sales and marketing teams begin working together on a consistent and ongoing basis, you’ll start to see the significant impact alignment can have on your bottom line.

Pillars of a Strong Brand Identity

Service Level Agreement (SLA)

Aligning your sales and marketing teams isn't easy; however, organizations that have proper alignment between sales and marketing teams achieve 20% revenue growth on average annually. Ideally, your cost of customer acquisition will continue to drop as your organization develops more efficient sales and marketing processes while increasing the lifetime value of your customers. How? By aligning your marketing and sales teams, you'll uncover new ways to achieve scalable and predictable revenue growth.

Content Strategy Alignment

Creating helpful and relevant content is the key to a robust inbound marketing strategy. However, you may wonder what content will move the needle and give your sales team that final push across the finish line. Fortunately, your sales team talks with prospects all the time and have a keen understanding of their top challenges and what gets them excited about your product. Gather your sales and marketing teams for a content brainstorm session to discuss what content your sales reps would like to have to share with their prospects or attract more leads

BRAND MESSAGING

Behind every strong brand is a set of well-defined messages that convey who your company is and what it has set out to do. Without these messages, customers are left with mountains of guesswork and you’re left with a confused, dwindling audience. Give them something to grab onto with a clear characterization as to why you’re the brand of their dreams.

COHESIVE VISUAL IDENTITY

Your brand’s visual identity, otherwise known as a logo, is the easily observable representation of your brand messaging. This is so much more than a stock photo or cheap, minimally tweaked piece of clip art; this is your first impression and most prominent visual element, so safeguard your future by choosing a design, colors, and font that are as authentic as they are aesthetically pleasing.

Demand Metrics Waterfall

A strong sales and marketing alliance is increasingly becoming more of a necessity rather than merely an organizational pipe dream. The demand generation waterfall strongly aligns with modern marketing automation and CRM technology beginning at the top of the marketing funnel and moving down to the bottom of the sales funnel

Program Performance Review

Unifying your sales and marketing team will help you build a predictable pipeline to help fuel growth for your company. However, aligning both sales and marketing departments requires a sound strategy that includes developing a plan, creating an alignment process, and most importantly setting aside time to review program performance. Once your sales and marketing teams begin working together on a consistent and ongoing basis, you'll start to see the significant impact alignment can have on your bottom line.

BRAND BLUEPRINT

At the base of it all is a well-defined brand personality that you can then use as the inspiration for the visual representation of your brand – aka, the logo. With those first two engaging elements in place, you’re ready to build a style guide that saves time, prevents mistakes, and ensures consistency across the entire organization.

CONSISTENCY

Once all the key pieces of your branding are defined and developed, it’s important to integrate those written and visual cues into every aspect of your company. Everything from your letterhead to your voicemail greeting to your product packaging should be aligned with the concept and messaging you’ve established.

  • Over the past year, the flux+flow team has helped INGENIA Talent define our brand identity, refine our digital web presence, and provide a comprehensive growth marketing roadmap based on our business goals. The flux+flow team brings a diverse set of skills and perspectives which offers valuable marketing and technology insights as INGENIA Talent continues to grow and evolve. They’re our embedded growth team.
      Paco Robles, Managing Partner, INGENIA Talent
flux+flow client: Andrew Ostashen
    • flux+flow team has helped INGENIA Talent define our brand identity, refine our digital web presence, and provide a comprehensive growth marketing roadmap based on our business goals.
          Paco Robles, Managing Partner, INGENIA Talent
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